Where do we find the highest footfall? What is the best digital space to market your business? Where can you get the most significant attention and increase organic traffic to your online presence? The answer to all these questions is the social media platforms. Users make profiles and interact with other users and business profiles. Your business can use the influence of social media on the modern world for better outcomes to create a more significant impact. You will need a suitable social media strategy to achieve better milestones. Elements of an effective social media marketing strategy 1.       Chatbots Imagine you have an online business portal but no one to answer visitors' specific questions. Answering queries is not always possible through the frequently asked questions (FAQs) section. Installing a chatbot interface in the web app architecture can be the best bet. This futuristic social media m...

  Developing a web application should be industry and business specific. It will work as a 24/7 portal to serve users and generate leads. The web design of an official portal is a crucial element that decides the fate of a business. What is a web application? The development of an online portal using various web development technologies is called web application development. A web application can be accessed using standard browsers. Web apps are not websites. They are closely related. This type of development service comprises back-end and front-end technologies. The front-end service includes the use of JavaScript, HTML, and CSS. The back-end development process relies on Python, Ruby, and the mentioned languages. The choice of language determines the expertise one needs to hire for Web app development . Let us find out the difference between a website and a web app. Difference between a website and a web app Unlike traditional websites, a web app focuses on user inter...